Better questions. Clearer decisions.
Something
doesn’t add up?
Let’s huey it!
Everyone sees part of the problem. Huey shows you all of it.
Huey runs short AI conversations with the people closest to the problem: your team, customers, partners and investors. You get one brief showing where they agree, where they clash, and what to do next.
Happy to become a design partner? Get in touch
Design partners will receive a lifetime discount on Huey.
Help shape Huey through a supervised investigation into a real business question.
Why are we losing deals at the final stage?
Asked to 24 people · 4 perspectives
“Competitors are undercutting us on price.”
“We heard onboarding takes months now.”
“We’ve stopped recommending you. Delivery’s too slow.”
“Four of us, double the customers.”
- Leadership believed
- Previous belief, challenged by this example: It’s price
- What we heard
- Buyers doubt we can deliver
HUEY · BY SHORTBOARD
How it works
One question. Every side of the story.
Start with what you need to understand. Huey hears from the people closest to it, then brings their perspectives together into a brief you can use.
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The question
Why are we losing deals at the final stage?
Ask your question.
Tell Huey what isn’t adding up. It helps you turn it into a sharp, neutral question, without leading anyone to an answer.
A clear starting point. -
Huey
“What have you noticed in the last few deals?”
Respondent“They love the demo, then go quiet after the onboarding call.”
Bring the right voices in.
Invite your team, customers, partners or investors. Each has a short private conversation with Huey: about ten minutes, anonymous if you choose.
Perspectives you can compare. -
Huey brief
- What we heard
- Buyers doubt we can deliver
Next: test a faster onboarding offer
See the whole picture.
One brief showing where perspectives agree, where they clash and what’s still unclear, with the actions to test next.
A better basis for your next decision.
Huey gathers and organises. The judgement stays with you.
See an example
Before you cut the price,
ask why they walked away.
Different explanations lead to different decisions. Here’s how an investigation could change what a leadership team chooses to test.
Buyers doubt we can deliver.
Customers describe concern about onboarding time. Partners describe slow delivery. The onboarding team describes capacity pressure. Sales points to price. Delivery confidence is a stronger explanation to investigate, not yet a proven cause.
Before offering a blanket discount, test whether a credible, faster onboarding offer addresses buyers’ concerns. Check that the team can deliver it first.
What did the different voices say?
- Sales team
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6 of 8 mentioned price pressure
“Competitors are undercutting us on price.”
“The discount conversation starts when the deal stalls.”
- Customers
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5 of 7 mentioned onboarding time
“We heard onboarding takes months now.”
“The demo looked good. We couldn’t get a firm start date.”
- Partners
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4 of 5 mentioned delivery delays
“We’ve stopped recommending you. Delivery’s too slow.”
“We need confidence our clients will get started on time.”
- Onboarding team
-
4 of 4 mentioned capacity pressure
“Four of us, double the customers.”
“Every urgent start pushes another customer back.”
What did the different voices say?
- Sales team
-
6 of 8 mentioned price pressure
“Competitors are undercutting us on price.”
“The discount conversation starts when the deal stalls.”
- Customers
-
5 of 7 mentioned onboarding time
“We heard onboarding takes months now.”
“The demo looked good. We couldn’t get a firm start date.”
- Partners
-
4 of 5 mentioned delivery delays
“We’ve stopped recommending you. Delivery’s too slow.”
“We need confidence our clients will get started on time.”
- Onboarding team
-
4 of 4 mentioned capacity pressure
“Four of us, double the customers.”
“Every urgent start pushes another customer back.”
What is still unclear?
These responses don’t show how often delivery concerns cause a lost deal, or whether price is also decisive for some buyers.
Compare recent won and lost deals, check actual onboarding times and speak with buyers whose reasons are missing.
What would the team test next?
Define an onboarding offer with a realistic start date, clear milestones and confirmed capacity. Put it to suitable prospects and ask whether it resolves their concern.
Track whether more deals progress to signature, while checking delivery performance. Use what happens to decide whether to expand the offer.
A different explanation. A different next move.
Become a design partnerAfter the brief
Most feedback disappears. Huey closes the loop.
Finding out is only half of it. Huey keeps the decision, the actions and the people who spoke up connected, so nothing gets lost after the meeting.
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Decision
Test a faster onboarding offer before discounting.
Recorded 14 Nov · Linked to brief
Record the decision.
Write down what you decided and why. It sits next to the evidence, so no one has to reconstruct it later.
One decision, one place. -
- Owner: JM Define the onboarding offer 21 Nov Done
- Owner: RK Confirm onboarding capacity 28 Nov In progress
- Owner: SL Put the offer to five prospects 12 Dec Confirmed
Turn it into actions.
Confirm the actions that matter. Each gets an owner and a date, so you can see what’s moving.
Progress you can see. -
Update to participants
We asked. You answered. Here’s what we’re changing.
Close the loop.
Send a short ‘We asked, we listened, we acted’ update to the people who took part, or the whole business. Themes only, never names.
People see their input mattered.
People answer honestly when they can see it made a difference.
Trust
Honest answers need a safe place to give them.
Huey is built so people can say what they really think, and so you stay in control of what’s shared.
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Anonymous when it matters.
Choose anonymous, named, or named with an opt-out. Respondents are told which before they start.
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What was said, not who said it.
In anonymous mode, leaders never see names. Huey only tracks who has responded so it can send reminders.
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People check their own words.
Before anything is submitted, each person reviews a summary of what they said and can change or remove any point.
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Your context stays internal.
Background notes and working hypotheses are never shown to the people you invite. Nothing is sent until you approve it.
Launching soon
What isn’t adding up?
A concern, a question or a decision you’re wrestling with. Start in your own words.
What would you like to understand?
- Why aren’t our priorities turning into action?
- Why are customers leaving?
- Why isn’t this change working?
Bring one of these questions, or something entirely your own.
Become a design partnerHelp shape Huey before public launch.
Design partners will receive a lifetime discount on Huey.
Get in touch to discuss a supervised investigation into a real business question. Public sign-up isn’t open yet.
Pricing
Your first Huey is on us.
Bring a real question. Hear different perspectives. See whether the brief helps you decide what to do next.
Start here
Your first investigation
Free
One investigation, up to 10 participants.
- Help shaping your investigation question
- Short AI conversations with your participants
- A full brief with findings and next steps
- Record your decision and owned actions
- A “We asked, we acted” update to share
No card required · Nothing is sent until you approve it.
After your first Huey
Keep asking better questions.
Start with the free investigation. Use it to understand how Huey works and whether it helps with a question that matters to your business.
Paid options for further investigations will be published here once confirmed.
Your free investigation does not automatically become a paid subscription.
About Huey
Built around the people closest to the problem.
Huey is built by Shortboard, drawing on the thinking in The Shortboard Business by Martin Shelford and his experience in senior and executive leadership.
The starting point is simple: people across a business see different parts of what’s happening. Customers, partners and investors see things leadership may miss. Bringing those perspectives together can change the question, and the decision that follows.
Huey puts that thinking into practice: ask, listen, examine the evidence, then record what you’ll do and tell people what changed.
Meet Shortboard